Caller ID(CID)
The phone number shown on the recipient's phone when an outbound call arrives, set at the carrier or dialer layer.
What it means in practice
Caller ID is the number the called party sees. Different from ANI (the network-carried originating number) because carriers allow CID overrides within ANI ownership rules. VICIdial lets you set CID per campaign, per agent, or per lead, including rotating CIDs from a pool. Managing CID reputation is central to outbound contact rate because spam-flagged CIDs get auto-screened or labeled as 'Spam Likely'.
In VICIPanel
VICIPanel ships a DID inventory view that shows each CID's usage volume, spam-flag status, STIR/SHAKEN attestation level, and days in rotation, so you can see which numbers are burning out before contact rate crashes.
Related terms
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Telephony
Direct Inward Dialing
A phone number assigned to your PBX that can receive direct inbound calls or serve as an outbound caller ID.
Compliance
STIR/SHAKEN
A pair of standards for cryptographically attesting that a calling party is authorized to use the caller ID they're presenting.
Dialing
Local Presence Dialing
Automatically matching outbound caller ID area code to the prospect's area code.
See VICIdial the way it should look
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